Low-cost carriers cut prices on European routes to woo customers

European airlines have been offering “significantly discounted” fares for the September to December period in a bid to attract back travellers.

Analysis of air fares from the four major northern European markets, France, Germany, Netherland and UK for the four major southern European destinations Greece, Italy, Portugal and Spain reveals that during August the majority of routes were priced at more than 15 per cent below what they were at the same time last year.

That is according to new figures from ForwardKeys, a travel analytics company.

The most attractive deals were from the UK to Greece, more than 35 per cent below levels seen last year.

Other attractive deals, at around 25 per cent discount, were from the UK to Spain and Italy, from Germany to Greece and Portugal, from France to Greece and from the Netherlands to Spain.

There was just one route, priced at a premium to 2019, Germany to Italy, where low-cost carriers withdrew disproportionately from the market.

Olivier Ponti, vice president, insights, ForwardKeys, commented: “We are living through a very difficult market for airlines, with demand being less than a fifth of what it was at the same time last year.

“The airlines have been responding with the tools at their disposal, reducing capacity and offering promotional prices to attract back travellers, but they have no control over the evolution of the pandemic and travel restriction policies, which strongly influence bookings.

“The effect of attractive prices will thus remain limited, especially given that many consumers are still concerned that their plans will be disrupted, and that any money spent on air tickets may not be promptly refunded in the event their flight is cancelled.

“Building back consumer confidence is a prerequisite to attracting people back to flying.”

More Information

Further analysis of trends in the European aviation market this summer can be found on the ForwardKeys website.



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